For those who prefer watching full episodes of Channel 4 programmes on YouTube without the 4oD adverts, your time is up.
Channel 4 has removed all its full-length programmes on its Channel 4, More4, E4 and 4oD accounts from YouTube.
Viewers trying to access programmes including Peep Show and The Inbetweeners on YouTube were met with a written statement from the broadcaster.
The statement read: “As you may have noticed, we've now removed all full episodes of Channel 4, E4 and More4 programmes from our 4oD channels on YouTube.
“As a not-for-profit broadcaster funded by advertising, we put our money back into the programmes themselves.”
The broadcaster added it hoped to direct viewers to 4oD instead.
“To make the best of this investment, we've decided to focus on bringing online viewers of our full-length shows to our own 4oD apps - such as those on iOS, Android and channel4.com.
“These apps also allow us to encourage more viewing by recommending programmes we think people will appreciate, and to provide viewers with additional services.”
Programmes uploaded by official Channel 4 accounts will still be available to view on YouTube, but in short-form.
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